About

There’s a new source for exceptional plant genetics, GardenChoice™, launched at Cultivate ‘19. This alliance is the brainchild of four leading horticultural companies, including:

Eason Horticultural Resources (EHR), an independent full-service broker
Botanical Trading Company (BTC), an independent “box store grower specialist” representing flower bulbs and herbaceous perennials from some of the world’s best plant breeders
Pioneer Gardens (PG), an independent grower of bare-root and liner-produced herbaceous perennials
GardenGenetics (G2), an independent plant breeding company responsible for many of the top-performing annuals, perennials, and shrubs in US garden centers

Rooted in Experience

GardenChoice began when Jim Eason (EHR), Ko Klaver (BTC), Arjen Vriend (PG), and Rick Grazzini (G2) met over coffee during the California Spring Trials 2015. Each had a business need that the other independent companies could meet, with a goal of working together more effectively to improve the products and services delivered to their customers.

Here’s a peek into how the alliance was formed:

GardenGenetics wanted more direct work with a field-scale perennial grower, and Pioneer Gardens could be that grower. Eason Horticultural Resources wanted access to proprietary plant genetics to better differentiate their products and give their customers something unique. GardenGenetics and Botanical Trading Company could provide innovative genetics, and Pioneer Gardens could produce liners and bare-root plants. Pioneer gardens wanted access to proprietary perennial genetics and GardenGenetics was already working developing improved herbaceous perennials. Finally, Botanical Trading Company wanted new products, particularly herbaceous perennials, which it could promote to its box store growers.

After many years of working out the logistics, GardenChoice™ was born, poised to serve every level of the horticultural marketplace.

Where We Are Today

GardenChoice™ has brought to the market several exciting new plants and has a flowing pipeline of new selections currently being trialed for future introductions.

Coming soon, will be additional colors for Rudbeckia MiniBeckia & GreatMyrtle Lagerstromeia, two of our most notable introductions. In addition to new color releases, we will soon offer an annual Coleus line, GardenFest.

GardenChoice™, over the years, has expanded their Network partner base, and worked to selectively partner with diverse and core group of growers for easy access to the genetics being offered. Our Network Partners allow customers to easily find a source for all their favorite GardenChoice™ plants from tissue culture and unrooted cuttings to liners or finished product from Florida.

Look for our new collection of perennials, shrubs & now annuals continue to grow from independent breeders around the world.

Make GardenChoice™ your choice!

Moving Forward

You can depend on GardenChoice because we’re a start-to-finish solution releasing only exceptional, tested genetics with adequate supply.

Each variety will be thoroughly tested throughout the U.S. and will come with detailed protocols for growers to use as a starting point for production and scheduling so that growers have immediate success with new varieties.
Before any GardenChoice product is released, a reliable supply chain using only the highest quality stock farms and rooting stations will be in place so that growers and retailers don’t end up with holes on their benches.
GardenChoice products will be available from brokers you know and trust.

Want to know how GardenChoice™ products can help your business grow? Contact us here.