The Power of Partnership: How Collaboration Fuels GardenChoice™ Innovation

What happens when four industry leaders unite with a single purpose to bring exceptional plant genetics to growers and retailers across North America?

You get GardenChoice!

The story of GardenChoice is one rooted in collaboration. This alliance was born from conversations at the 2015 California Spring Trials, where Eason Horticultural Resources (EHR), Botanical Trading Company (BTC), Pioneer Gardens, and GardenGenetics (G2) discovered a shared vision to do something different in the horticultural industry. Each founding partner brought unique expertise and strengths to the table, creating an alliance capable of delivering proven, high-performing, and reliable plant varieties supported by a strong supply chain.

Since our launch at Cultivate 2019, GardenChoice has been committed to helping professional growers succeed season after season by providing exceptional plant genetics, a reliable supply chain, and trial-tested production protocols.

Our mission has always been to empower growers and retailers with the tools, knowledge, and plant varieties they need to thrive, and we continue to expand that mission with exciting new partnerships and innovations!

 

 

We are thrilled to announce that Bloomin’ Easy® Plants has officially joined the GardenChoice alliance in August. This addition strengthens our ability to deliver innovative, high-performing, and rigorously tested plant varieties that are designed to meet the demands of today’s competitive market.

By combining our proven supply reliability with comprehensive production protocols, we aim to help growers optimize results, increase efficiency, and achieve their sales and production goals. More than that, this partnership reinforces our commitment to collaborative relationships built on trust, transparency, and shared success. Together, we can explore opportunities to grow stronger and achieve more in 2026!

Every GardenChoice plant is thoroughly tested, trialed, and accompanied by detailed grower protocols because great genetics deserve exceptional support. The inclusion of Bloomin’ Easy Plants into our strategic alliance at Cultivate 2025 further advances this mission, allowing us to provide growers and retailers with innovative, top-quality plants that help them stand out in the market.

At GardenChoice, we believe that true success is most meaningful when achieved together, and through our ongoing collaboration with dedicated partners, professional growers, and industry experts, we continue to shape a future where the cultivation of exceptional plants is matched by the strength of exceptional partnerships, ensuring innovation, reliability, and shared growth every step of the way!