THE CALL TO ADVENTURE

GardenChoice was born from a singular obsession: The belief that the market deserves better than the “status quo.” We are scouts, scientists, and growers who refuse to settle for the ordinary.

YOUR GREENHOUSE DESERVES BETTER THAN “ORDINARY.”

Finding breakthrough genetics shouldn’t be a gamble. Since 2016, we’ve acted as the bridge between visionary independent breeders and growers who refuse to settle. Let GardenChoice do the heavy lifting, connecting you with the rare genetics that can help you grow a more profitable, vibrant future.

MEET THE PATHFINDERS

RICK GRAZZINI

The Lead Geneticist: Rick decodes DNA and tinkers with an inventive eye until something magical is produced. From there, rigorous testing begins, ensuring every "find" exceedes the highest standards.

KO KLAVER

The Relentless Explorer: Ko lives where the map ends. While most of the industry sticks to the standard, Ko is scouring the globe for your next advantage.

ARJEN VRIEND

The Keen Eye: Arjen spots details that others miss. He's a connector of networks and sees things through to completion. Every great team needs a detailed executor.

DEVONNE FRIESEN

The Marketing Mind: DeVonne turns prodigy plants into compelling products. As Bloomin' Easy's President and Co-Founder, many GardenChoice varieties leverage the momentum of the Bloomin' Easy program to drive sales.

YOUR "UNFAIR" ADVANTAGE:
FOUR INDUSTRY LEADERS, UNIFIED FOR YOU.

By joining leaders in breeding, production, sales and marketing, GardenChoice offers you access to top tier genetics. No hunting, trialling or taking risks. When you choose GardenChoice, your customers choose you.

THE EXPLORER’S CREED

RIGOROUS DISCOVERY.

New isn’t enough to graduate our trials. We only release plants that are uniquely improved and perform to the highest standards. You can trust that every GardenChoice selection is top-tier.